Samsara is a third-generation fine jewellery brand that pays homage to Rajasthan’s rich traditions with its versatile designs. It designs jewellery for every person, purpose and occasion - an ode to tradition, crafted for the present and treasured for the future. For the brand logo, we championed a refined golden hue with teal, to honour timeless sophistication while paying homage to the brand's Rajasthani roots. The traditional, custom monogram creates a distinctive look that symbolises legacy and inclusivity. The booth design emphasizes clean, structured lines with teal accents, evoking a sense of modern elegance while maintaining a connection to tradition. From packaging to exhibition design, every element reinforces the brand’s commitment to artistry, craftsmanship, and a forward-thinking approach to luxury.