Jaipur Kurti, a leading ethnic wear brand, has earned its place as a front runner in the industry. Recognized for its affordability, inclusivity, and versatile designs for women, it has grown into one of the highest selling brands on platforms like Myntra and Nykaa Fashion. To refresh it’s brand identity, we undertook a comprehensive rebranding project, giving Jaipur Kurti a fresh and contemporary aesthetic. Our approach focused on modernizing the visual language, and enhancing its digital presence, while staying rooted to its heritage. This rebrand not only amplified its cultural ethos but also resonated with a broader, style-conscious audience, reinforcing Jaipur Kurti's leadership in the ethnic fashion space.