Bound, India’s leading strategic storytelling company, empowers brands and individuals through the transformative power of the written word. With diverse verticals under its umbrella, Bound needed a parent identity that was versatile yet cohesive. We crafted a dynamic brand identity centred around the idea of “boundless.” The new logo symbolizes this ethos, with each letter left open, representing infinite possibilities. Designed to be digital-forward and engaging, the rebrand injects a playful yet professional energy, ensuring Bound remains at the forefront of storytelling and content innovation in today’s competitive landscape.